Purposeful public service ads

This article introduces a series of articles on marketing public services and creating awareness of a diverse list of issues, including for growing subsectors such as charities.

Marketing Public Services

This article introduces a series of articles on marketing public services. Read more.

The terms 'purpose' or 'purposeful' or 'meaningful' have become en vogue for marketers to describe their brands and their marketing endeavours – quite often when there is, in reality, no purpose or meaning attached to this activity, other than to sell more products and make more profit. One sector which is entirely