Potential implications for marketing, measurement and ROI in a post-GDPR world

The implications surrounding marketing and digital measurement in a post-GDPR world are just beginning to emerge and while GDPR only covers Internet users in the EU, its reach and implications stem far beyond.

Data ethics

This article is part of a series of articles on data ethics. Read more.

Need to know

  • The GDPR has changed the way we think about data ownership, security, privacy, as well as the ethics surrounding the exchange of online information
  • In the wake of GDPR, data has become scarcer. While this makes data more valuable, it also means that the challenge associated with getting consumers’ informed consent and monetizing that data has increased

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands