Potential implications for marketing, measurement and ROI in a post-GDPR world

David Dixon, Sebastian Shapiro and Nicole Wolf

The implications surrounding marketing and digital measurement in a post-GDPR world are just beginning to emerge and while GDPR only covers Internet users in the EU, its reach and implications stem far beyond.

Data ethics

This article is part of a series of articles on data ethics. Read more.

Need to know

  • The GDPR has changed the way we think about data ownership, security, privacy, as well as the ethics surrounding the exchange of online information
  • In the wake of GDPR, data has become scarcer. While this makes data more valuable, it also means that the challenge associated with getting consumers’ informed consent and monetizing that data has increased

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