Marketing telecommunications: best practice in TV advertising

Looks at how UK telecoms brands are performing on TV and offers four guidelines on what works to drive both memorability and branding.

Marketing Telecommunications

This article is part of a series of articles on marketing telecommunications. Read more.

Consumers are now firmly in the driving seat when it comes to making purchase decisions, thanks to the very thing that telecoms businesses are selling – a smartphone and an internet connection. The fact that consumers are more knowledgeable tha

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