Marketing food: A matter of taste

Colin Grimshaw

This article introduces a series of papers on the challenges facing food marketers as they tackle a rapidly changing market, as well as tightening regulations.

Marketing food: A matter of taste

Colin Grimshaw

Marketing Food

This article introduces a series of articles on marketing food. Read more

Food, glorious food ... I came across an interesting stat recently. Britain, a nation not known for its culinary contribution to the gastronomic galaxy, exports £13 billion of food each year. And our second largest customer are those discerning. Yes, that's right, the French. How ever will they live without our Cadbury Creme Eggs post-Brexit?

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