Marketing financial services: Data-driven financial services

This article previews the November issue of Admap, looking at what financial services brands must do to stay relevant in an age of fintech startups.

Data-driven financial services

Colin Grimshaw Warc

Marketing Financial Services

This article introduces a series of articles on marketing financial services. Read more.

How do you market a brand in what is regarded by many as a toxic category?

It can't be easy for financial services marketers in that most mistrusted of all consumer categories - blamed for the global financial crash, reputations sunk by product mis-selling scandals, bank failures and online fraud. The category is also one o