Inter(esting)activity

In this introduction to Admap's focus on interactive communications, Roderick White looks at developments in interactive Television (iTV) - for advertisers and programme makers; internet and web based activity; and finally SMS, text messaging through the mobile phone.

Inter(esting)activity

Roderick White

The spread of digital TV across a significant proportion of households in most major TV advertising markets has enabled interactive TV advertising albeit, with several different operating 'platforms', each...

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