Imagery and advertising

Chartered psychologist Alan Branthwaite, Ignition Marketing Research, takes a detailed look at the role of the unconscious in how advertisements work.

Imagery and advertising

Alan Branthwaite

It is now widely recognised that advertising involves the communication of feelings just as much as reasons, if not more so; and that much of the influence of advertising on perceptions, feelings and attitudes to...

Not a subscriber?

Schedule your live demo with our team today