How to create a rewarding customer experience

Explains the emotions that drive and destroy values, how to evoke deliberate emotions in consumers and what this kind of approach means in the omnichannel experience.

Customer experience marketing

This article is part of a series of articles on customer experience marketing. Read more.

We find ourselves in a Dickensian predicament regarding customer experience: it is the best of times and it is the worst of times. The customer experience industry has grown exponentially over the past couple of decades (best of times). However, the

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