How the omnishopper gave rise to a new dawn for specialist retail

This article considers how the omnishopper experience has meant that a smaller number of 'everything' retailers will dominate the commodity market, while consumers develop category-specific relationships with specialists.

The rise of the specialist retailer

James LlewelynGfK

The dawn of the omnishopper has given rise to two models: the generalist and the specialist retailer. A small number of 'everything' retailers, who are edging towards instantaneous, seem set to dominate...