How partnerships unleash Procter & Gamble creativity

Looks at how P&G is changing the game of advertising through partnerships.

Partnering for growth

This article is part of a series of articles on partnering for growth. Read more.

As brand steward for the world’s largest advertiser, Marc Pritchard realises even Procter & Gamble cannot do its best work all by itself.

Indeed, partnerships have become a critical part of the chief brand officer’s program to engage consumers all over the world.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands