How marketers can identify pre-triggers to purchase

This article examines how brands can create communications earlier in the purchase journey - before the competitive active stage - by using data signals to identify the pre-triggers for purchase, illustrated by case studies from the banking and finance sectors.

Using data signals, it's now possible to determine the pre-triggers for purchase, which allows brands to create communications earlier in the purchase journey before they get to the more competitive active stage. Identifying these pre-triggers is ill

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