How content, context and screen type influence ad receptivity

Reveals three key learnings, gleaned from neuroscience, that can help inform a new approach to multiscreen media planning.

Media strategies for multiscreen viewing

This article is part of a series of articles on media strategies for multiscreen viewing. Read more.

The IPA's latest TouchPoints research reveals that we are a nation increasingly obsessed with media multitasking. The study found that nearly all adults in the UK (92%) consume two or more different types of media in the same half hour, with over a q

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