Getting creative with personalisation

Explains what marketers need to do to successfully use personalisation in their creative approaches and how to measure its effectiveness.


This article is part of a series of articles on personalisation. Read more.

Personalisation is a much maligned and misused phrase. For some it is the saviour of the industry, the silver bullet that will transform marketing. For others it is an unpopular and overused tactic that risks damaging our contract with consumers.

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