Five lessons on how to avoid ad blocking

This article presents a new study on desktop and mobile platforms, carried out in Belgium, which tells marketers a great deal about which formats audience will tolerate without resorting to the use of ad blockers, finding five central learnings.

Avoid ad blocking

Bernard Cools and Stephanie Radochitzki Space

With the rise of ad blocking, advertisers are under increasing pressure to understand what is acceptable to online audiences. A new survey, comparing desktop and mobile platforms, sheds light on which online ad formats audiences will and will not tol

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