Creating a sports sponsorship framework
This article is part of a series of articles on creating a sports sponsorship framework. Read more.
The challenge of short-termism in business is not a new phenomenon.
Professor Colin Mayer of Saïd Business School at the University of Oxford suggested in in 2012 that short-termism is a “very British problem”, identifying the fact UK companies are encouraged to float a high proportion of their stock, leaving them disproportionately open to short-term pressure from shareholders.