Creating a retail brand experience

Mike Flynn gives an overview of retailing. He identifies two perspectives, the first is to engineer stores to maximise sales, the second is to treat retailing as a brand.

Creating A Retail Brand Experience

Mike FlynnFlynn Consulting

Let us take a brief tour of a couple of stores in a shopping mall. The first one we enter is a shoe store. The merchandise is neatly displayed so that you can see it, even touch it....

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