Consumer insights, consumer outsights

Steve Williams, who runs Stratosphere, a strategic planning and research consultancy, muses on what consumers can tell us and what they cannot.

Consumer insights, consumer outsights

Steve Williams

In the early 21st-century world, we are assailed by fears and doubts. We wonder will there be a world at all in a hundred years or so, if we keep warming the planet. We fear the strange return of religious...

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