Brand loyalty in the digital age

Previews a series of papers about the changing face of brand loyalty, with advice on how delivering an exceptional brand experience is now key for customers.

Brand Loyalty in the Digital Age

This article is part of a series of articles on building brand loyalty in the digital age. Read more.

There has been much debate lately over the value of loyalty marketing. Studies show that marketing to 'loyal' customers is inefficient, since they regularly buy your brand anyway and are unlikely to buy any more unless offered an attractive discount.

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