AI’s role in frequency capping

Discusses two different types of frequency capping, manual capping and AI-assisted capping, and how best to implement them into your marketing strategy.

Frequency: How much is too much?

This article is part of a series of articles on frequency. Read more.

Need to know

  • Many advertisers will use manual frequency caps as a strategy to avoid banner fatigue – because if your audience sees an ad too many...