Data for 12 key markets from WARC's International Ad Forecast, show that total print ad revenue –across newspaper and magazine publishers – has more than halved between 2009 and 2017, and is projected to dip by 6.4% to $44.5bn this year. Print (advertising and circulation) still accounts for over 90% of newsbrands' revenue worldwide, although the majority now comes from circulation. A 2017 survey of 250 news industry decision-ma
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