A process for B2B CX management

Outlines a five-step process for customer experience management and illustrates the steps with case studies for two business-to-business enterprises.

Customer experience marketing

This article is part of a series of articles on customer experience marketing. Read more.

In the B2B arena, proactive customer experience management is imperative. As our relationship with our customers becomes increasingly sophisticated, companies that focus on the optimisation of the customer experience outperform those that don't.

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