3 critical steps in defining and reaching an audience through advertising

Explores gaining predictive insights and targeting strategies that will change how planners think of audiences altogether, using a who, what, when and where framework.

The death of demographics

This article is part of a series of articles on how to define and reach the audience. Read more.

Over the past decade, audience insight and targeting have significantly evolved. Surveys, focus groups and other 'traditional'...

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