Adidas Nemeziz: It's not made for you

Sport retailer adidas launched new boots Nemeziz on the Benelux market with a campaign challenging football influencers to show their skills.

Campaign details

Brand: Adidas Benelux Agency: Iris Worldwide Amsterdam Countries: Belgium, Netherlands, Luxembourg

Challenge and business objectives

How do you launch adidas' most elite boots, Nemeziz, to the Benelux market on a tight budget? This was the b

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