adidas GMR: Planning in Development

adidas, a sportswear manufacturer, launched a global campaign to increase awareness of new technology that was designed to get the younger generation moving.

Campaign details

Brand: adidas GMR Agency: adam&eveDDB

Summary

adidas GMR is an innovative smart insole, developed with Google, EA SPORTS FIFA Mobile and a little bit of old school planning.

This is not a story of advertising strategy as a cherry on top.

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