Ad Council: She Can STEM – Dare to STEM

For the second year of its She Can STEM initiative, US non-profit organization Ad Council launched a Minecraft experience that got teen girls to immerse themselves in STEM-based challenges.

Campaign details

Brand: She Can STEMBrand owner: Ad CouncilAgency: Deloitte Digital’s HeatMarket: United States

Challenge and business objectives

Women account for only 25% of the STEM workforce in the U.S., according to the Department of Commerce. Addition

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