Active Wheel: Careers from home

Active Wheel, a detergent brand, helped women in India gain the skills needed to support themselves and their families financially.

The Summary

Women have a strangely mystifying status in India.

In mythology and folklore, they are worshipped, idolised and venerated. But in everyday life, they are often subjugated, labelled and objectified.

Given the fragile socio-economic levels of their families, the young women in small towns and rural India have an irrepressible urge to contribute with a second income, but they are held back by social conventions, lack of education and productive sk