Accepting China’s challenge

Jasmine Jia Huang, BBH Asia-Pacific, and Jonathan Lace, the Advertising Research Consortium, examine the booming advertising market in the People's Republic of China.

Accepting China's Challenge

Jasmine Jia Huang and Jonathan Lace

Hardly a day goes by without some new startling statistics about the boom in China. With around a quarter of the world's population, China presents many challenges and opportunities for multinational...