Abundance of Data - Lack of Consumer Insight
Sabine Mulders and George Zalokostas
The rapid rise of Internet access and the emergence of various Internet-enabled applications have led to an increased need to measure and understand the changes that occur in the lives, habits and attitudes of consumers.
The 'Whole' View of the Customer
Abundance of Data: Lack of
Consumer Insight
George Zalokostas
Interactive Media ManagerandSabine MuldersMarketing ManagerUnilever IBCC, The Netherlands
THE DISCOVERY OF AMERICA: A SIMILE
More than one year ago a representative
from...
