A true story: the birth of a great campaign

The then Executive Planning Director at BMP DDB Needham Worldwide tells the story of the Rowan Atkinson award-winning campaign for Barclaycard, and shows how, like most great campaigns, it developed largely through a mixture of 'muddle, error, guesswork and pure luck', as well as ego-free teamwork.

A True Story: The Birth of a Great Campaign

Paul FeldwickDDB London

Some 14 years ago, the agency I worked at – it laboured then under the unwieldy name of BMP DDB Needham Worldwide – was invited to pitch for the Barclaycard account.