A Burgeoning and Lucrative Market Just Waiting to be Discovered

Saul Gitlin

The author contends that the Asian-American market is the fastest growing ethnic market in the USA. It is also affluent, highly educated, linguistically isolated, yet easily identifiable and reachable.

Ethnic & minority groups
United States

A Burgeoning and Lucrative Market Just Waiting To Be Discovered

Saul GitlinKang & Lee Advertising

MARKETING CASE STUDY

You are a marketer. You come across information about a consumer segment for your product in the U.S. which you heretofore have not...

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