Tele2: World's first Minutes & GB Exchange from Tele2

Tele2, a telco brand, increased its revenue and brand metrics in Russia by launching a platform allowing users to buy and sell gigabytes, minutes and SMS.

Campaign details

Brand: Tele2Brand owner: Tele2Agency: McCann MoscowMarket: Russia

Executive summary

When Tele2 switched to the new platform «Other Rules» we played ahead with innovative products. But competitors were not only actively copying our innovations...