McDonald's: The Travis Scott meal

McDonald's, a fast food restaurant chain, launched the 'Travis Scott Meal' in the US, to build the brand, drive traffic with multicultural youth and reverse sales decline.

Campaign details

Brand: McDonald'sAgency: Wieden+Kennedy New YorkCountry: United States

Why is this work relevant for Creative Strategy?

McDonald's had lost touch with multicultural youth. It needed to reassert its dominance as the iconic QSR, and create...