Lifestyles Condoms: Publicly traded

LifeStyles Condoms, a condom brand, strengthened its relationship with consumers in Australia by launching a stock-market inspired e-commerce platform that made STIs publicly traded.

Campaign details

Brand: LifeStyles HealthcareAgency: FCB/SixCountry: Australia

Why is this work relevant for Creative Strategy?

Making STI data sexy

Every year the Australian Institute of Health and Welfare (AIHW) publishes academic data on the spread of...