Interval House: Freedom Tampons

Interval House, a shelter for abused women and children, reached vulnerable women in Canada without their abuser's knowledge by putting key information on tampons.

Campaign Details

Brand: Interval HouseAgency: UnionCountry: Canada

Why is This Work Relevant for Creative Strategy?

At the core of this idea is a strategic insight: That it is extremely difficult to reach women in abusive relationships, because if their...

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