John F. Kennedy Presidential Library and Museum: JFK Moonshot

JFK Presidential Library and Museum, an American museum, developed an interactive experience that reversed declining attendance and spread awareness to younger audiences.

Campaign details

Brand: John F. Kennedy Presidential Library and MuseumBrand owner: National Archives and Records AdministrationEntrant company: Digitas BostonIdea creation: Digitas, BostonMarket: GlobalSector: Museums, attractions, librariesMedia channels:...