Mastercard: Astronomical Sales

Payments provider, Mastercard, recognised a unique brand synergy with a once-in-a-lifetime astronomical event to grow cards on file in the UAE.

Campaign details

Brand: Mastercard Brand owner: Mastercard Lead agency: FP7 McCann Dubai Contributing agencies: Carat Dubai, Digitas LBI Dubai Market: United Arab Emirates Sector: Credit cards & loans Media channels: Email marketing, Events & experiential, Mobile & apps, Online display, Online video, Outdoor, out-of-home, Print - general, unspecified, Public relations, Sales promotion, Search marketing, Social media, Websites & microsites, Word of mo 500k - 1 million