Chando: Reshoot Graduation Photo Campaign

Chando, a skincare brand, broke into the Chinese beauty market by celebrating what makes a person unique.

Campaign details

Brand: Chando Advertiser: JALA Corporation Agencies: Ogilvy Shanghai Market: China Sector: Toiletries & Cosmetics

Executive summary

Beauty in China is a fiercely contested segment where brands use everything – from KOLs, celebrities, to fashion collaborations, to court youth customers. Chando an established skincare brand was looking at breaking into this segment.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands