Chando: Reshoot Graduation Photo Campaign

Chando, a skincare brand, broke into the Chinese beauty market by celebrating what makes a person unique.

Campaign details

Brand: Chando Advertiser: JALA Corporation Agencies: Ogilvy Shanghai Market: China Sector: Toiletries & Cosmetics

Executive summary

Beauty in China is a fiercely contested segment where brands use everything – from KOLs, celebrities, to fashion collaborations, to court youth customers. Chando an established skincare brand was looking at breaking into this segment.