Pantene: BrA.I.ds of Strength

Gilad Kat

Haircare brand Pantene launched a multimedia campaign to encourage women in Israel to donate hair for wigs for cancer sufferers.

Campaign details

Brand: Pantene Brand owner: Procter & Gamble Lead agencies: MediaCom Connections Tel-Aviv, Stern Ariely Saar PR Contributing agencies: ACW Grey Tel-Aviv, Promarket, Keshet/Mako Market: Israel Industries: Hair care Media channels: Content marketing, Events & experiential, Online video, Point-of-purchase, in-store, Social media, Television, Word of mouth, influencers 500k - 1 million

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