Soproni: What we have in common

Hungarian beer Soproni reversed an eight-year-long volume decline and improved brand metrics through a new communication platform rooted in Hungarian culture.

Campaign details

Brand: Soproni Brand owner: Heineken Hungary Creative agency: ACG Budapest Media agency: Publicis Group / Starcom BTL agency: Bistro Country: Hungary

Market background

Soproni is Hungary's most popular beer, leading the category in market share value and volume since 2013. But in 2015 the Hungarian beer market was undergoing significant changes.