Soproni: What we have in common

Hungarian beer Soproni reversed an eight-year-long volume decline and improved brand metrics through a new communication platform rooted in Hungarian culture.

Campaign details

Brand: SoproniBrand owner: Heineken HungaryCreative agency: ACG BudapestMedia agency: Publicis Group / StarcomBTL agency: BistroCountry: Hungary

Market background

Soproni is Hungary's most popular beer, leading the category in market share value...

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