Museum of Modern Art Bogotá: The MAMBO is leased

The Museum of Modern Art Bogotá (MAMBO) increased revenues and number of visits through a stunt that saw it being put up for rent.

Campaign details

Brand: Museum of Modern Art Bogotá (MAMBO) Brand owner: Museum of Modern Art Bogotá (MAMBO) Agency: DDB Country: Colombia

Market background

The Museum of Modern Art Bogotá (MAMBO) was facing three major threats:

  1. Museum crisis. Within the past 10 years, 35 important museums have closed around the world due to lack of resources and visitors.