Shell Advance: Forever Outriders

Oil brand Shell used the power of influencers and online content in Vietnam to increase awareness and preference among a young target audience.

Campaign details

Brand: Shell AdvanceBrand owner: ShellLead agency: MediaCom VietnamContributing agencies: Click MediaCountry: VietnamIndustries: Tyres, fuel, accessories, servicesMedia channels: Competitions & contests, Content marketing, Integrated, Mobile...