IKEA: The Wonderful Everyday – Six years and counting

IKEA, a furniture retailer, renewed its market-leading position with a creative campaign that combined surreal imaginings with everyday life.

Campaign details

Brand: IKEA Client: IKEA Agency: Mother London / Vizeum

The greatest secret to long-term success? Today.

What defines this paper is not a singular moment of bolt-from-the-blue strategic genius, nor the gestation of a one hit wonder piece of thinking to capture a now (fading) zeitgeist.

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