New Zealand Lotteries: Lotto Imagine

Lotto New Zealand, a Crown entity that operates nationwide lotteries in New Zealand, increased annual sales with an ad that featured two friends who split the winnings of a Powerball lottery.

Campaign details

Advertiser: New Zealand Lotteries Brand: New Zealand Lotteries Agency: DDB New Zealand Auckland Country: New Zealand

Objectives

In 2015 Lotto NZ was a mature business which had become heavily reliant on jackpot levels to grow revenue. For many New Zealanders, long gone were the thrilling Saturday nights of the late eighties spent huddled around the TV, clinging to their ticke