Paytm: Helping India cope with the death of cash

Paytm, India's leading digital wallet, used the disruptive demonetisation of two high-denomination bank notes as an opportunity to extend the digital payment system to undigitised members of the Indian economy.

Campaign details

Brand: Paytm Brand owner: One97 Communications Pvt. Ltd Lead agency: McCann Worldgroup India Country: India Industries: Digital payments Media channels: Events & experiential, Mobile & apps, Online video, Print - general, unspecified, Television 500k - 1 million