Guinness: Film - 'The Right Path' (UK)

Contains the film creative 'The Right Path' for Guinness by the agency AMV BBDO in the UK.

The Right Path

Agency: AMV BBDO, LondonExecutive Creative Director: Alex Grieve / Adrian RossiCreative Director: Mike Hannett / Dave BuchananCopywriter: Toby AllenArt Director: Jim HilsonAgency Producer: Nick GoddenProduction Company: Stink, LondonDirector:J Malachy McAnenny Escaping a life of crime and becoming a renowned rugby star, Ashwin Willemse’s story is one of becoming part of something bigger. Making a clear distinction between his gang members who left him for dead, and his team mates who always supported him, Willemse illustrates how being part of a team can change your life for better.

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