Guinness : Film - 'Wheelchair Basketball' (US)

Contains the film creative 'Wheelchair Basketball' for Guinness by the agency BBDO in the US.

Wheelchair Basketball

Agency: BBDO, New YorkExecutive Creative Director: Mike Smith / Greg HahnCreative Director: Chris Beresford / Tom Kraemer / HillCopywriter: Chris Beresford / Tom Kraemer / HillArt Director: Dan LuceyAgency Producer: Kevin WilsonProduct Biscuit Filmworks, Los Angeles Noam Murro Shawn Lacy We find ourselves in the middle of an intense game of wheelchair basketball. (Music under: “To build a Home” - the Cinematic Orchestra). These guys are not playing pataball. No quarter is given. There are multi-chair collisions and upendings. At the end of the game, five of the six players get up and out of their chairs as they head for the gym door. Ends on the guys in the local bar over a pint of Guinness. “Dedication, Loyalty, Friendship. The choices we make reveal the true nature of our character”. Guinness. Made of more.

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