Guinness : Film - 'Sapeurs' (UK)

Contains the film creative 'Sapeurs' for Guinness by the agency AMV BBDO in United Kingdom.


Agency: AMV BBDO, LondonExecutive Creative Director: Paul BrazierCreative Director: Dave BuchananCopywriter: Nicholas HulleyArt Director: Nadja LossgottAgency Producer: Sara FloodProduction Company: MJZ, LondonDirector: Nicolai FuglsigProducer:Debbie This spot shines a light on the “Sapeurs” (Society of Elegant Persons of the Congo). These wonderful men go home after their day jobs -as taxi drivers, factory workers, cane cutters - and dress in incredibly stylish suits and accessories, with impeccable attention to perfection in detail, and head out into town to strut their stuff and dance amazingly. Their life is defined by respect, a moral code and an inspirational display of flair and creativity. The ad celebrates these men who are “Made of more”.

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