Guinness: Film - 'Clock' (UK)

Contains the film creative 'Clock' for Guinness by the agency AMV BBDO in the UK.


Agency: AMV BBDO, LondonExecutive Creative Director: Paul BrazierCreative Director: Dave BuchananCopywriter: Alex GrieveArt Director: Adrian RossiAgency Producer: Olly ChapmanProduction Company: Gorgeous, LondonDirector: Peter ThwaitesProducer:Ciska Fau The hero (and narrator) here is the big clock in a city tower somewhere in 19th century Europe. “He” has designs to be “more than a tick tock kind of clock”. When times drag, he speeds up. He can also spin his seconds back, in the event of a catastrophe, to give a second chance. And when the soldiers come home from war, he can make precious moments less momentary. “Because in the end”, says the clock, “do we settle for ordinary? Or, do we strive to be made of more?” Guinness. Made of more.

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