Guinness: Film - 'Cloud' (UK)

Contains the film creative 'Cloud' for Guinness by the agency AMV BBDO in the UK.


Agency: AMV BBDO, LondonExecutive Creative Director: Paul BrazierCreative Director: Dave BuchananCopywriter: Alex GrieveArt Director: Adrian RossiAgency Producer: Olly ChapmanProduction Company: Gorgeous, LondonDirector: Peter ThwaitesProducer:Ciska Fau The camera follows the extraordinary journey of an unusual cloud which detaches itself from the other clouds and drifts alone across the sea into New York City. MVO “The cloud came from the sea”. It seems to be exploring the spaces between the skyscrapers. “He was not like other clouds. The wind could not command him”. It floats through an underground car park. The cloud even turns black and releases torrential rain to help put out a rampaging street fire, before drifting out to sea again. “He wasn’t just a cloud. He was a cloud made of more”. Guinness. Made of more.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands